Dynamic Ad Insertion (DAI)

Dynamic Ad Insertion (DAI) is a game-changer for ad-based streaming TV services. It enables real-time ad placement during video streaming, ensuring a seamless viewer experience with precise targeting, increased revenue, and improved ad performance. 

Industry trends underscore the growing popularity of DAI for CTV and FAST services. Advertisers are leveraging DAI to optimize ad placement and deliver personalized content. This is where the video ad server plays a vital role. 

A video ad server with advanced ad placement control ensures broadcast-quality placement, brand control, and scalability with a cloud-native architecture. 

SureFire™ video ad server is designed to elevate your ad insertion decisions, offering unmatched control and revenue maximization. Experience seamless integration, leverage audience data, and provide a premium viewing experience on CTV, FAST, and addressable linear platforms. Unlock the true potential of DAI with SureFire.