As the options for consuming content continue to increase, it’s difficult to predict where your viewers will watch TV or how to best monetize that audience. Keeping pace requires flexible, future-proof solutions that you can customize for today with the expectation that tomorrow’s business needs will change.

At Imagine, we believe that the key to a thriving future is to enable open, easy-to-use models for integration, so we can all move forward faster. That belief was the driving force behind a major, companywide initiative we began in April 2022 to build an API Developer Portal.

Imagine’s API Developer Portal project set out to accomplish two initial goals:

• Extend our open platform philosophy by providing customers with access to our APIs to enable easier integration with our products.
• Create a tool that enables partners and prospective customers to see how Imagine products help fuel innovation in a constantly changing business environment.

In this blog, we give you an insider’s view of what it took to build the portal, current status of the project, and how you can gain access to a repository of continuously updated and completely documented APIs that enable rapid integration between your existing tooling and Imagine’s solutions.

Media and entertainment businesses are chasing a moving target. An evolving set of routes to reach consumers, along with their desire to watch “anytime, anywhere,” has propelled the demand for channels everywhere. While the need to efficiently make and monetize mainstream and channel variants has never been more pressing, media companies are equally challenged to manage financial and technical risk.

In this blog, we describe an efficient, new way to deploy and manage channel workflows — on-prem, in the cloud, or both — in order to support the desired channel breadth and reach, with redundancy and disaster recovery strategies that make operational and financial sense.

Live sport has always driven innovation in broadcasting, and iterations of the Summer and Winter Games have served as focal points in an industry looking to raise the bar in terms of viewer experience. Paris 2024 should be no exception, with High Dynamic Range (HDR) promising a boost in visual quality that will be evident to most viewers if they are able to receive it.

Several world broadcasters are planning HDR production to some degree at the Summer Games ― the product of advances on several fronts, which we explore in this blog: the rise of HDR-capable cameras and displays, standardization of HDR production workflows, and delivery of HDR content to viewers.

Imagine recently tapped well-known industry veteran Kyle Luther to lead our Americas sales team.

Kyle brings to the role more than 25 years of experience in media & entertainment and an impressive resume that includes sales leadership positions with a veritable who’s who of broadcast technology brands.

After giving him a couple of months to settle into his new role, we sat down with Kyle to get his thoughts on all things Imagine.

We often find the terms disaster recovery and business continuity being used interchangeably. In practice there are significant differences between each one and how they apply to a business if a situation arises that impacts day-to-day operations.

In this blog, we explore the difference between disaster recovery and business continuity, the importance of developing an effective plan of action and common approaches to deploying a viable business continuity solution for playout.